How To Effectively Market Your Product Or Service Using Social Media

By Kelechi Francis   2 weeks ago   120
Business - Top Stories

The rise in the use of ICT has given rise to the use of social media and that has brought the opportunity for people to advertise their products or services at a considerable price, but is it enough for someone to just upload his advert on social media? No, you must do more than that if you want to get a positive result.

HOW TO EFFECTIVELY MARKET YOUR PRODUCT OR SERVICE USING SOCIAL MEDIA

1. Get the right platform - there are a lot of social media platforms out there so before you sign up for any social media platform you must first research your target market to know the particular one they use often.

2. Write and post content - it is not enough for you to sign up, you must show your presence online by creating and posting content at interval.

3. Plan your content ahead - to ensure an effective marketing campaign on social media you must plan your content ahead. Avoid impromptu posting by taking time to research about your content, write and make corrections before upload.

4. Post content based on trend and demand - if you want to see a positive result in your social media marketing you need to focus your content on current issues and on demand. Read comments and suggestions to ascertain the demand of your audience.

5. Post content regularly - another point you need to consider to effectively market your product or service on social media is regular posting. Regular updates are necessary to remind your customers about your current activities but you must ensure you don't over do it. 6. Make use of pictures and videos - try uploading pictures and videos from time to time, telling stories that relate to your content.

6. Create your own community - once you start using a particular social media your next target should be to have your own community. To do this you need to create a forum where all those interested in your product or service can come together and also ensure you post update at interval to continue to keep them.

7. Have a reward system - similar to the above is creating a reward system. It is important to have a means of encouraging your followers on social media to stay put and also bring in their friends. The best way to achieve that is to have a reward system.

8. Have a follow up system - another important thing you must do for effective social media marketing is to create a follow up system. You need to have a system that will allow you to relate with your social media audience in private. The best way to achieve this is to have their email address or phone number. Start and Move Enterprises is one of the companies that can help you to generate an email list.

8. Use social media influencer - get people who are already on ground with a lot of social media followers to share your post. If you can afford to engage celebrities you will likely get more positive results.

9. Get adding software - you may need to get a software that can help you plan your content and also schedule posting. You can look up this in online stores.

9. Hire a social media manager - one other way to be successful in social media marketing is to get a social media expert to handle your social media platforms. This is very important especially when you are not well vast on social media marketing or you are always busy.  There are many social media experts out there that can assist you at an affordable price.

SUMMARY

To effectively market your product or service using social media you may need to do the following;

  • Get the right platform.
  • Write and post content
  • Plan your content ahead
  • Post your content based on trend and demand
  • Post content regularly
  • Make use of picture and video in posting content
  • Create your own community
  • Have a reward system
  • Have a follow up system
  • Use social media influencers
  • Get adding software
  • Hire a social media manager.
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Nice step on it


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A lot to learn


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Benjamin Philip
2 weeks ago

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Benjamin Philip
2 weeks ago

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Mathew Umoru Adikwu Said -

Nice step on it

Nice step


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Frank
2 weeks ago

That's the only way to do things now, the world has gone digital


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Sharon Chuks
2 weeks ago

Ok good steps


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Emmanuel
2 weeks ago

Thats a good guide lines


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Annas Kamet
2 weeks ago

Right platform


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Chidera Okeke
2 weeks ago

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Promise Rex
2 weeks ago

Wow dat's cool


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Anthony Onajite
2 weeks ago

I love it!


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Favour Kingdavid
2 weeks ago

Hmmmmmmm nice


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I still need some help


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Solomon Ade
2 weeks ago

Good content but …


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Wow thanks for information


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Alowonle
2 weeks ago

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Thanks for the information 


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